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alle

Heyy Babe!! Your style game is almost there. Don’t leave it hanging- shop and finish your iconic look.

SLAY QUEEEEN ! 💅🏼 👠 💖 ✨

19:26

Alle

Broooooo!! Your style picks are fire🔥. Wrap up that shopping spree and flex your new attire... 👕👖👟

19:26

alle

Alle

Special Notifications

Create special notification messages according to their profile data, that can help users keep coming back to the app if they leave their look incomplete without shopping the product.

This or That?

Make a choice to help us understand you better.

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This or That?

Make a choice to help us understand you better.

26%

74% chose this

Recommendation for you

What might suit you best for your style and look

View Product

Nike Dyno 450 SVJ

Sports Casual

₹ 8,245

View Product

Rayban 2024 Rosé

Casual Formal

₹ 6,760

View Product

UNIQLO Linen Shirt

Formal

₹ 2,245

Get Started

So many great ways to start the new you

College

Fresh

Work

Style

This or That?

Make a choice to help us understand you better.

Vote

Special Session

HOME

SHOP

alle

Vote

How does this outfit look for a snow hike?

ALLE SUGGESTS

Critique:

For a snow hike this outfit seems too thin and has less of a practical feel when hiking.

Try using a Puffer Jacket as it is light in weight and quite warn while using

Find in SHOP

A warm Beanie Hat will also help with being not just warm but quite stylish as well

Find in SHOP

Continue the review

Styles for you

Special Session

alle

HOME

SHOP

Home Page

The homepage features ALLE and focuses on the chat feature, which initiates most user interactions and fashion suggestions. It also displays top trending prompts, fostering a sense of community.

Meet Alle

Ask ALLE anything, from fashion advice to outfit reviews, and transform into an Icon!

Top Trending

How to ace old money aesthetic?

Find best Linen shirt for formal pants?

Best traditional white outfit for Holi Festival?

alle

Best watch for weddings

Here to help you style

HOME

SHOP

Navigation Bar

We have kept the main two USP’s of Alle in the navigation bar, making it simple and easy to move from one page to the other without having to go through another flow thus reducing the steps.

Alle the thinker.

The AI Chat feature on homepage offers outfit reviews and suggestions. Each suggestion has a CTA that directs users to the shop section, where Alle finds the recommended products using specific keywords.

How does this outfit look for a snow hike?

ALLE SUGGESTS

Critique:

For a snow hike this outfit seems too thin and has less of a practical feel when hiking.

Try using a Puffer Jacket as it is light in weight and quite warn while using

Find in SHOP

A warm Beanie Hat will also help with being not just warm but quite stylish as well

Find in SHOP

Continue the review

Styles for you

Special Session

alle

Find in SHOP

User is directly taken to the shop and is given the suggested items by Alle

Recommendations

ALLE suggests styles based on user preferences and mood. Users can pick and choose, then view similar styles or products matching the chosen outfit.

Potential Workshop

Users can register for expert content, with a dedicated box breaking up the continuous style displays.

Styles by Alle

Shop Tab

The Shop Tab from the navigation bar increase entry points to the shop ensuring faster access, improving user retention and conversion. This encourages users to spend more time on the app, increasing the likelihood of making a purchase.

Recommended for you

What might suit you best for your style and look

Get Started

So many great ways to start the new you

College

Fresh

Work

Style

This or That?

Make a choice to help us understand you better.

Vote

Special Session

HOME

SHOP

alle

View Product

Nike Dyno 450 SVJ

Sports Casual

₹ 8,245

View Product

Rayban 2024 Rosé

Casual Formal

₹ 6,760

View Product

UNIQLO Linen Shirt

Formal

₹ 2,245

Product

When user selects the items recommended to them it takes them directly to the store page

Shop Cards

A sectioned format for the main shop tab which makes it more comfortable for the user as well as creates a balance when using in a format.

Get Started

So many great ways to start the new you

College

Fresh

Work

Style

This or that

This form of interactive gamification is good for collecting data that can help ALLE recommend certain unique products for customers based on their preferences

Since AI is a training based model, this feature can help it understand users and the market better, thereby enhancing its abilities by providing more personalised suggestions specific to each user.

Common

By putting the most likely searches done by people we can make special cards for all customers

UNIQLO Orange Puffer Jacket Tough

₹ 6,999

Winter wear

Buy From AJIO

Similar Items

More items will be shown to users on the product page.

Product page

The product page has been changed in a way that makes the user gets basic details about the product.

The main CTA that takes them to the marketplace also is made more prominent and makes the user just a quick click away from going to marketplace.

Reduced CTAs’ to get to Shop and Product

View Product

Rayban 2024 Rosé

Casual Formal

₹ 6,760

ALLE SUGGESTS

For a snow hike this outfit seems too thin and has less of a practical feel when hiking.

Try using a Puffer Jacket as it is light in weight and quite warn while using

Find in SHOP

A warm Beanie Hat will also help with being not just warm but quite stylish as well

Find in SHOP

Get Started

So many great ways to start the new you

College

Fresh

Work

Style

HOME

SHOP

Opportunity Areas

History and record of suggestions help improve shop results

Simpler layout for app according to other apps to quickly get used to Alle

Target Certain user groups with certain styles

Reduce steps that lead to certain end flows

Custom notification to bring the user back to their incomplete flow mainly for shop

Capture user attention by bringing catchy banners and features on home page

Highlighting shopping feature on the homepage

A user-friendly interface for retaining customer

Using a walkthrough or tutorial in the start that emphasizes how users can shop

Data collection for precise responses

Alle chat improves for custom responses

Shop feature made more prominent

Gamification elements, like rewards and discounts added for users

Challenge users to complete certain flows or explore the app entirely

Change phrases and quotes to give user better understanding of certain CTA’s

Capture certain words to help improve user preference better

Challenge the users to check out the shopping section, mission style

Here to Help You Style

Alle

Understanding Alle

Alle is an AI-driven personal stylist app that analyzes your preferences to suggest personalized clothing and accessories, offering tailored fashion advice and outfit ideas.

2024

Duration - 2 weeks

How is Alle Different from other shopping apps ?

Unlike other shopping apps that offer generic categories and product options, Alle provides personalized, AI-based look suggestions tailored to your preferences and body type. This saves you time by eliminating the need to filter through countless options.

Alle is not just a shopping app; it's a mediator that offers styling tips and inspirational looks through an AI chat. It then shows you similar product options available across various online shopping platforms, making it easy to shop the look you love.

alle

In easy language, it is

A.I. based Pinterest for Shopping

Redesign the Alle interface to improve shop visibility and enhance shop flow navigation for the AI-based styling and fashion app. Focus on a seamless user experience to boost retention, highlighting the shop feature alongside the primary AI chat and styling assistance.

Fashion App Insights

Trending Section

The Trending Section is a separate tab, not on the homepage of some apps, fostering a sense of community among users.

Key Captures

Specific Keywords mentioned on the homepage make users instantly aware of it being a shopping app like - Sale, Price, Shop, Categories.

Wishlist

Wishlist is consistently given at top across most platforms

Colour Cues

The colors used by most of the “Shopping” Apps are related to the shades of pink, orange, purple - which screams fashion !

Pain Points

The main features of Alle are its personal fashion stylist and outfit shop finder. However, the app doesn't actively promote the shop, leaving new users to navigate and explore on their own.

Sometimes the data collected about the user, rarely reflects on the recommended section, making it feel like a whole new product at times. (as far as i have observed and tested)

The shop section is quite hidden and requires a lot of screens and flows, making the user rarely engage the shop and most of the times not even knowing the shop exists.

6 steps to shop

6 steps to shop

Improved Shop?

Bottom Navigation

In the bottom navigation, create a direct link to the shop page, making the home page and shop page the main pages.

Alle Chat

Suggested prompts given by Alle can have a direct shop CTA and go directly to searching for the product.

Main shop page

Layout to create a screen where recommendations and products can be displayed for better customer suggestions as well as other activities

Improved Shop?

Flow Understanding

I've created a flow to improve user retention and optimise user understanding. The navigation from the Home Page to the Product Page needs to be simplified and comfortable for all types of users

Home

Main Alle AI

Top Trending

Suggested for you

Profile

Alle Chat Page

Alle response box

Direct to shop

Fashion Inspiration

Look review

Shop